Josipa Terzić – Rezić, Founder of MICE.BA

PCO & DMC agency for the Western Balkans

16+ years of experience in international conferences, team building and EU project events

Across BiH, Croatia and Montenegro

Founder & Director, MICE.BA | PCO & DMC Agency, Western Balkans

Organising a business event is never just logistics it’s about understanding what the client needs to achieve, and building an experience that delivers exactly that.

With over 16 years of experience in event management across Bosnia and Herzegovina, Croatia, and Montenegro, I specialise in complex projects where both operational precision and strategic context matter: international conferences and professional gatherings, institutional events within EU-funded projects, and corporate team building programs.

I founded MICE.BA on a straightforward premise that clients in this region deserve the same standard of professional event management as anywhere in Western Europe. That standard is what I bring to every project, every time.

What sets me apart is not experience alone, but a combination of competencies that is rare to find in one place. I started my career as a journalist, which taught me how to build a narrative, structure a program, and communicate to an audience. I apply that foundation to every event I organise — from designing the program and selecting speakers, to media coordination and communication support within EU project frameworks.

I work with private companies, international organisations, government institutions, and EU project implementers. Clients I have worked with include IOM, WWF Adria, Care International Balkans, Hilfswerk International, INTERA Technology Park, and many others.

I hold internationally recognised certifications: CIS (Certified Incentive Specialist) from SITE — Society for Incentive Travel Excellence, and CCMEP (Certified Croatian Meeting and Event Professional) from the Croatian Meeting Professionals Association, of which I am an active member.

I also lead PoslovniTurizam.ba and BH-meetings.com — the first specialised online venue finder platform in Bosnia and Herzegovina, created to give event professionals and clients a reliable resource for finding and evaluating event venues across the country.

More information is available on my LinkedIn profile: Josipa Terzić – Rezić

Career Timeline

2024 - Present
Project Lead, www.PoslovniTurizam.ba / www.BH-meetings.com
2017 - Present
Founder and Managing Director, MICE.BA – Business Event Management Agency
2007-2017
Founder and Managing Director, Apriori BH – Professional Training Agency
2003-2007
Journalist, Slobodna Dalmacija

At MICE.ba, we believe that every business event should be more than a gathering — it should be an experience that inspires, connects, and delivers measurable results. We specialise in the Meetings, Incentives, Conferences & Events (MICE) industry, providing comprehensive solutions for conferences, corporate meetings, business events, team building programs, incentive travel, and family day events.

We have successfully delivered business events for clients such as: IOM – International Organization for Migration WWF Adria, Care International Balkans, Hilfswerk International, REDAH – Regionalna razvojna agencija za Hercegovinu, INTERA Tehnološki park, Vladu Županije Zapadnohercegovačke, Ured za europske integracije ŽZH, Zavod za javno zdravstvo ŽZH, Turistički klaster Hercegovina, Park prirode Hutovo blato and numerous other organisations.

Logo MICE.BA

I am the Project Lead of PoslovniTurizam.ba and its English-language platform BH-meetings.com — an online platform representing the only specialised venue-finder service in Bosnia and Herzegovina. In parallel, we are developing MICE magazine, the only media outlet in Bosnia and Herzegovina dedicated exclusively to the meetings and congress industry.

The platform is used by domestic and international business event organisers to search for suitable venues and request proposals. It consolidates information on more than 300 meeting rooms and 50 leading hotels and unique venues for business events.

Through the Event Assistant tool, within the first year alone, we received dozens of inquiries from event organisers from Bosnia and Herzegovina, Croatia, Serbia, the United Kingdom, Germany, Malaysia, and Turkey.

An online venue-finder service represents a strategic tool for any destination seeking to strengthen its position within the MICE industry. Its presence significantly enhances visibility and accessibility of venues, enabling domestic and international event organisers to plan more efficiently, make faster decisions, and access relevant venue and supplier information with ease.

As a business events professional, Josipa Terzić – Rezić contributed to the development of the first national guide for business event organizers — the BH Meeting Planner Guide.

This comprehensive 380-page guide was created within the framework of the USAID Tourism Project and is designed for conference and business event organizers in Bosnia and Herzegovina.

The guide includes detailed information on:

  • 14 MICE destinations in Bosnia and Herzegovina
  • 197 hotels and special venues
  • 452 meeting rooms
  • Accommodation capacities of each property
  • Logistics infrastructure and transport connectivity
  • Contacts of PCOs, DMCs, AV providers, and marketing agencies
  • Incentive travel ideas in Bosnia and Herzegovina
  • Visa regulations, contact information, time zones, and language support
  • Key MICE destinations in Bosnia and Herzegovina include Sarajevo, Banja Luka, Mostar, Tuzla, Zenica, Neum, Trebinje, Bihać, Konjic, Međugorje, and the Olympic mountains.

Download the Meeting Planner Guide for Bosnia and Herzegovina via the provided link:

Meeting Planner Guide za Bosnu i Hercegovinu

Kontakt informacije

GSM: +387 63 408 597
Email : josipa@mice.ba