The Second Economic Forum of West Herzegovina County took place on 5 February 2025 at Hotel Bigeste in Ljubuški. The theme was “Economic Development and Challenges in 2025.” The forum brought together business leaders, sector experts and government representatives. The goal was to strengthen cooperation between the private sector and the county government.
MICE.BA organised this event for the second consecutive year. When a government client returns for a second edition, it means the first one delivered what was expected.
Why a Second Commission Matters
For international agencies evaluating local PCO partners in Bosnia and Herzegovina, a repeat commission from a public sector client is a relevant signal. Government institutions in BiH operate with formal procurement requirements. They return to suppliers who deliver reliably and on time. The West Herzegovina County Government chose MICE.BA again because the working relationship and the outputs met their expectations.
MICE.BA brings the same attention to detail to every event. Whether it is a first engagement or a repeat commission, the approach stays the same. What makes continued work possible is a clear understanding of the client’s objectives and consistent delivery for the target audience.
Event Details
Client: Government of West Herzegovina County
Event: Second Economic Forum of West Herzegovina County
Theme: “Economic Development and Challenges in 2025”
Venue: Hotel Bigeste, Ljubuški
Date: 5 February 2025
Participants: Business leaders, sector experts and government representatives
Programme
The forum opened with an address by Predrag Čović, Prime Minister of West Herzegovina County, who set the tone for the day’s discussions on the relationship between business and government.
The keynote presentation on “Global Challenges for Business Leaders” was delivered by Zdravko Marić, owner and director of Marabizz d.o.o. from Zagreb.
The panel discussion brought together Andrej Grubišić, partner at GRUBIŠIĆ & PARTNERI; Jelena Čačulović, Director of Weltplast from Posušje; and Marko Šantić, President of the Chamber of Economy of the Federation of Bosnia and Herzegovina. The panel was moderated by Zoran Zeljko, Director of the Directorate for Economic Planning.
What MICE.BA Delivered
MICE.BA took full responsibility for the planning, logistics and coordination of the forum.
- Event planning and coordination: We prepared a detailed event schedule, coordinated with all speakers and managed participant communication throughout the preparation period;
- Technical support: We sourced and managed all technical equipment for the duration of the forum;
- Venue preparation: We prepared and set up the conference hall at Hotel Bigeste, including the stage, seating and all supporting elements;
- Participant registration: We managed registrations and accreditations for all attendees;
- Logistics and protocol: We coordinated guest arrivals, accommodation arrangements and protocol requirements throughout the day;
- Budget management: We prepared and monitored the event budget from planning through to delivery.
Media Campaign
In coordination with the Office of the West Herzegovina County Government, MICE.BA designed and implemented the media campaign for the forum.
This covered:
- Invitations: We designed and distributed official invitations to participants and media representatives;
- Social media: We created and published content across Facebook and LinkedIn to promote the event and build awareness ahead of the date;
- Media relations: We managed media coverage of the forum, including preparation and distribution of press releases before and after the event;
- Visual identity: We coordinated with graphic designers on the event logo, promotional materials, participant programme, accreditations and LCD display design.
Why Forums Like This Matter for the MICE Sector in Bosnia and Herzegovina
A well-organised economic forum does two things simultaneously. It creates a platform for meaningful exchange between the public and private sectors, which is the direct objective of the event. And it demonstrates that the destination, in this case a smaller county town like Ljubuški, can host a professional, media-visible business event with national-level participants.
Each successful forum strengthens the MICE offer of its location and contributes to the broader case for Bosnia and Herzegovina as a business event destination.
Planning a Government Forum or Conference in Bosnia and Herzegovina?
If you are looking for a conference organisation partner in Bosnia and Herzegovina with experience delivering public sector events, send us a brief and we will respond within 48 hours.
Author: Josipa Terzić – Rezić, CIS and CCMEP Certified Professional Event Organiser
CIS – Certified Incentive Specialist (certified by SITE – Society for Incentive Travel Excellence)
CCMEP – Certified Congress, Meeting, and Event Professional (certified by the HCCP – Croatian Association of Congress Professionals)
mice@mice.ba | GSM: +387 63 408 597 | www.mice.ba
