When a regional agency from Zagreb was looking for a local partner to organise the BiH panel at a major online tourism conference, they chose MICE.BA. This case study explains what we delivered and why it matters for international agencies looking for a partner in Bosnia and Herzegovina.
Event Details
Client: Julius Rose d.o.o., Zagreb
Event: Smart Tourism 5.0 Regional Online Conference
Type: Online meetup and panel discussion
Date: June 2020
Active participants: Over 900 from 15 countries
Total registrations: Over 1,250
Why a Zagreb Agency Chose a Partner in BiH
Smart Tourism 5.0 was a regional online conference organised by Julius Rose d.o.o. from Zagreb. The programme explored tourism after the pandemic and brought together tourism professionals from across south-east Europe.
The organisers needed a local partner in Bosnia and Herzegovina to put together the BiH segment of the programme. They needed someone who could source credible speakers, moderate a professional panel and handle all logistics on the ground. They chose MICE.BA.
This kind of referral carries weight. When a regional agency picks a partner from another country, they pick someone with a track record they trust.
The Panel
Organising a strong panel starts with the right people. For Smart Tourism 5.0, we engaged three panellists who together represented every level of the tourism sector in Bosnia and Herzegovina.
- Mili Bijavica, President of the Hospitality and Tourism Group at the Foreign Trade Chamber of BiH and owner of Fortuna Tours, represented the private sector;
- Stjepan Primorac, President of the Herzegovina Tourism Cluster and President of the Tourism Association at the Chamber of Economy of the Federation of BiH, represented professional associations;
- Ivan Jurilj, Director of the Office for European Integration of the West Herzegovina County Government and a strategist for tourism development in BiH, represented the government sector.
The panel was moderated by Josipa Terzić – Rezić, founder and CEO of MICE.BA. Moderating a professional panel in front of a regional audience of 900 participants requires sector knowledge and the ability to lead a conversation that delivers real value to the audience.
What We Delivered
We designed the BiH meetup programme and coordinated communication with all panellists. We promoted the event through a newsletter targeted at tourism professionals across the region. We prepared the participant list and managed communication with attendees ahead of the event.
In parallel, we ran PR activities: preparing media materials before the event and distributing press releases after it. Following the event, we conducted a follow-up with participants and panellists.
Online Conference Format in June 2020
June 2020 was a moment when the tourism industry was looking for answers. Borders were closed and the events industry was adapting in real time. MICE.BA adopted the online format as a genuine option for reaching a regional audience and delivered a programme that attracted participants from 15 countries.
The recording of the meetup is available on YouTube and stands as a record of the programme quality and the level of speakers engaged.
MICE.BA has been organising online and hybrid events since 2019. For international agencies looking for a local partner in Bosnia and Herzegovina who can deliver this type of programme, that experience is relevant.
YouTube Link to the Conference Programme
Planning an Online or Hybrid Conference in Bosnia and Herzegovina?
If you need a local partner to organise or co-organise an online or in-person conference in Bosnia and Herzegovina, send us a brief and we will respond within 48 hours.
Author: Josipa Terzić – Rezić, CIS and CCMEP Certified Professional Event Organiser
CIS – Certified Incentive Specialist (certified by SITE – Society for Incentive Travel Excellence)
CMPA – Certified Congress, Meeting, and Event Professional (certified by the HCCP – Croatian Association of Congress Professionals)
