BH-meetings.com<\/a>, koji je nastao iz \u017eelje da se unaprijedi organizacija poslovnih doga\u0111aja i sektor poslovnog turizma u BiH.<\/p>\n\n\n\nSve ovo bio je povod da Josipa Terzi\u0107-Rezi\u0107 bude na\u0161 izbor za razgovor o stanju u kongresnoj industriji u BiH, o kapacitetima i ponudi koju zemlja ima u organizaciji poslovnih doga\u0111aja, kao i portalu koji je pokrenula u cilju doprinosa razvoju ove industrije.<\/p>\n\n\n\n
eKapija: U kom trenutku pokre\u0107ete portal PoslovniTurizam.ba, kakav je njegov koncept i na koji na\u010din funkcioni\u0161e?<\/strong><\/p>\n\n\n\nInicijativa za PoslovniTurizam.ba, odnosno BH-meetings.com \u0161to je ina\u010dica portala na engleskom jeziku namijenjena inozemnim organizatorima, proistekla je iz \u017eelje da unaprijedim sektor poslovnog turizma u Bosni i Hercegovini. Nakon petnaest godina rada u organizaciji poslovnih doga\u0111aja, shvatila sam da postoji potreba za specijaliziranom digitalnom platformom koja bi olak\u0161ala i unaprijedila organizaciju poslovnih evenata. Inspiracija je proistekla kroz \u010dlanstvo u Hrvatskoj udruzi profesionalaca kongresnog turizma (HUPKT), gdje sam upoznala Danielu Kos, vlasnicu portala PoslovniTurizam.com koja ve\u0107 godinama uspje\u0161no vodi takav portal u Hrvatskoj. Na\u0161i razgovori o specifi\u010dnostima tr\u017ei\u0161ta, ubrzo su prerasli u konkretnu realizaciju i pokretanje BH izdanja portala.<\/p>\n\n\n\n
PoslovniTurizam.ba osmi\u0161ljen je kao pouzdan venue finder servis s jasnom misijom \u2013 digitalizirati MICE ponudu Bosne i Hercegovine i uskladiti je sa globalnim standardima kongresne industrije. Na\u0161 cilj je postati klju\u010dna platforma za sve koji tra\u017ee idealne lokacije i usluge za organizaciju konferencija, seminara, poslovnih sastanaka i drugih poslovnih evenata u Bosni i Hercegovini. Istodobno smo na portalu pokrenuli MICE magazin u kojemu komuniciramo sve va\u017ene vijesti iz kongresne industrije u Bosni i Hercegovini te radimo intervjue s liderima poslovnog turizma.<\/p>\n\n\n\n
Usluga “Event asistent” na portalu sastoji se od obrasca koji popunite te povratno dobijete ponude od strane hotela, posebnih prostora, agencija i svih drugih ponu\u0111a\u010da na va\u0161 mejl. Prednosti kori\u0161tenja Event asistenta su u dobivanju nekoliko ponuda od razli\u010ditih ponu\u0111a\u010da usluga u kratkom vremenu. Prilikom slanja upita na raspolaganju smo za pomo\u0107 i savjetovanje organizatorima kako bi dobili \u0161to bolju i detaljniju ponudu gdje im ogovaramo na njihove specifi\u010dne zahtjeve.<\/p>\n\n\n\n\nKroz bogato iskustvo organizacije poslovnih evenata u sklopu agencije MICE.BA znam koje su potrebe organizatora i mogu puno pomo\u0107i organizatorima doga\u0111aja sa savjetima i prijedlozima. Ina\u010de, MICE je slu\u017ebeni termin za poslovni turizam koji se koristi u svijetu i to je akronim od engleskih rije\u010di Meetings, Incentives, Conferences, Events – dakle organizacija poslovnih doga\u0111aja svih vrsta.<\/p>\n\n\n\n
eKapija: Sa kim ste ostvarili saradnju na polju organizacije poslovnog doga\u0111aja? Koliko subjekata ste objedinili pokretanjem portala?<\/strong><\/p>\n\n\n\nTrenutno imamo predstavljenih 40 hotela i posebnih prostora, uklju\u010duju\u0107i muzeje, galerije i kazali\u0161ta iz cijele Bosne i Hercegovine<\/strong>. Fokusiramo se na objekte koji nude najve\u0107e kapacitete i najbolje uvjete za organizaciju poslovnih evenata. Na\u0161 cilj je da svaki organizator, bilo iz Londona, Be\u010da ili Sarajeva, na portalu mo\u017ee prona\u0107i sve \u0161to mu treba za uspje\u0161an event na jednom mjestu jer osim \u0161to pru\u017eamo informacije o prostorima, nudimo i podr\u0161ku kroz savjetovanje i organizaciju.<\/p>\n\n\n\nKako bismo dodatno potaknuli razvoj poslovnog turizma i promovirali portal PoslovniTurizam.ba, organiziramo panel diskusije u klju\u010dnim destinacijama poput Sarajeva, Banja Luke i Mostara i to u suradnji s lokalnim turisti\u010dkim zajednicama. Na tim panelima sudjeluju hotelski menad\u017eeri, event menad\u017eeri, direktori zra\u010dnih luka, predstavnici turisti\u010dkih zajednica i svih drugih sektora koje obuhvata kongresni turizam. Panel diskusije prilika su za iskren i konstruktivan razgovor, gdje zajedno analiziramo izazove i pronalazimo rje\u0161enja koja \u0107e unaprijediti kongresnu industriju, pobolj\u0161ati suradnju i povezati sve klju\u010dne aktere. \u017delimo stvoriti most izme\u0111u ljudi na terenu i donositelja odluka, te tako osigurati da se \u010duju i uva\u017ee potrebe industrije.<\/p>\n\n\n\n
eKapija: Za koje lokacije u BiH smatrate da imaju najvi\u0161e potencijala u organizaciji poslovnih doga\u0111aja?<\/strong><\/p>\n\n\n\nSarajevo <\/strong>je srce kongresne industrije Bosne i Hercegovine. Grad se mo\u017ee pohvaliti modernom infrastrukturom, vrhunskim hotelima i konferencijskim prostorima te Me\u0111unarodnim aerodromom Sarajevo, koji je tijekom cijele godine povezan s klju\u010dnim destinacijama. To su prednosti koje \u010dine Sarajevo idealnim za organizaciju poslovnih evenata, naravno i sredi\u0161ta mnogih institucija i tvrtki su tamo pa je i to olak\u0161avaju\u0107a okolnost.<\/p>\n\n\n\nBanja Luka<\/strong> je prekrasan spoj prirodnih ljepota i suvremene infrastrukture. Izvrsno je prometno povezana sa Zagrebom i Beogradom, ima kvalitetne hotele i profesionalne usluge za organizaciju evenata \u0161to ju pozicionira za sve popularniju MICE destinaciju. Mostar je poznat po bogatoj kulturnoj ba\u0161tini i znamenitostima poput UNESCO-ovog Starog mosta i ljudi jednostavno vole dolaziti u njega pa se to odnosi i na poslovne goste. Zra\u010dna luka Mostar povezala je Hercegovinu sa Zagrebom i Beogradom tijekom cijele godine i uskoro se o\u010dekuje jo\u0161 zra\u010dnih linija, dok Koridor VC olak\u0161ava brz i prakti\u010dan cestovni pristup. Mostar se isti\u010de i modernim hotelima i konferencijskim kapacitetima.<\/p>\n\n\n\nOsim navedenih gradova, Tuzla<\/strong>, Zenica<\/strong>, Biha\u0107 <\/strong>i Neum <\/strong>tako\u0111er privla\u010de poslovne goste. Ove destinacije razvijaju kvalitetnu infrastrukturu i imaju dobre temelje za daljnji razvoj poslovnog turizma u Bosni i Hercegovini.<\/p>\n\n\n\neKapija: Koji objekti imaju najbolje ponude i kapacitete za organizaciju poslovnog doga\u0111aja?<\/strong><\/p>\n\n\n\nNajbolji prostori za organizaciju poslovnih doga\u0111aja su oni u kojima se osje\u0107ate ugodno i produktivno, \u010dak i nakon vi\u0161esatnog rada. To su dvorane koje imaju udobna sjedala, funkcionalan raspored i tehni\u010dku opremljenost. Odli\u010dna akustika i kvalitetna rasvjeta omogu\u0107uju da se svaki dio doga\u0111aja odvija bez pote\u0161ko\u0107a. Kongresni prostori u pravilu vode ra\u010duna o pristupa\u010dnosti za osobe s invaliditetom, uz uvijek optimalnu ventilaciju i klimatizaciju koja \u0107e gostima priu\u0161titi ugodan boravak. To su prednosti dvorana u hotelima koje su prilago\u0111ene potrebama MICE industrije.<\/p>\n\n\n\n\nU Sarajevu se isti\u010du hoteli poput Ilid\u017ea Group, Europa Group (Holiday i Evropa), Movenpick, Radon Plaza, Swissotel, Ibis Styles, Bosmal Arjaan by Rotana i Courtyard by Marriott. U Banjoj Luci vode\u0107i MICE hoteli uklju\u010duju Hotel Bosna, Courtyard by Marriott, Jelena, Vidovi\u0107, Zepter Palace i Grand hotel Banja Luka. MICE ponudu u Mostaru predvodi hotel Mepas, zatim hoteli Mostar, Bristol, Buna, City Hotel, Old Town, Kalima Resort, Emporia, Carpe Diem, Pasha i Eden. Hotel Hills Thermal i Spa Resort ima najve\u0107u dvoranu za poslovni event za 4.000 osoba, a hotel Grand u Neumu dvoranu za 2.000 osoba<\/strong>. Va\u017eno je dodati da ovi hoteli imaju i educirano stru\u010dno osoblje koje odgovara potrebama MICE organizatora.<\/p>\n\n\n\nZa velike poslovne doga\u0111aje, konferencije ili sajmove dostupni su prostori poput Centra Skenderija i olimpijskog kompleksa Zetra u Sarajevu, koji mogu primiti do 15.000 sudionika<\/strong>, Mostar ima Hrvatski dom Herceg Stjepan Kosa\u010da kapaciteta za preko 700 gostiju, dok Sportska dvorana Borik u Banjoj Luci mo\u017ee primiti 4.000 sudionika.<\/strong><\/p>\n\n\n\neKapija: Kakve potrebe imaju poslovni turisti? O kojim dodatnim sadr\u017eajima je potrebno razmi\u0161ljati prilikom organizacije poslovnog doga\u0111aja?<\/strong><\/p>\n\n\n\nIako poslovni turisti u destinaciju dolaze primarno radi sudjelovanja na konferencijama, seminarima ili sastancima, to ne zna\u010di da njihov boravak zavr\u0161ava nakon radnog dijela programa. Upravo suprotno, poslovni gosti \u017eele iskoristiti priliku za upoznavanje lokalne sredine koji \u0107e njihov poslovni put u\u010diniti posebnim, a mi toliko toga lijepoga imamo za pokazati, od manastira Hercegova\u010dka Gra\u010danica koji se nalazi u Trebinju poznatom kao “grad sunca”, preko pe\u0107ine Vjetrenica u Ravnom, koja je na popisu svjetske ba\u0161tine UNESCO, vodopada Kravica u blizini Ljubu\u0161kog, vrela rijeke Bosne u okolici Sarajeva, olimpijskih planina Jahorina, Bjela\u0161nica, Igman i Trebevi\u0107, kraljevskog grada Jajca, tvr\u0111ave Kastel u Banjoj Luci, nacionalnog parka Una u Biha\u0107u te brojnih drugih znamenitosti, prirodnih i kulturnih bisera.<\/p>\n\n\n\n
Ono \u0161to je va\u017eno napomenuti jest da poslovni turisti tro\u0161e i do tri puta vi\u0161e od odmori\u0161nih<\/strong>, a zanimljiv je podatak da se vra\u0107aju s obiteljima kao odmori\u0161ni turisti. Poslovnim gostima je va\u017eno ponuditi kvalitetnu gastronomsku ponudu, specijalizirane turisti\u010dke ture, posjete lokalnim vinarijama, a sve to u svrhu prezentacije i do\u017eivljaja destinacije i lokalnog na\u010dina \u017eivota.<\/p>\n\n\n\neKapija: Kako se do sada pokazala platforma PoslovniTurizam.ba, jeste li uvidjeli odre\u0111ene nedostatke?<\/strong><\/p>\n\n\n\nJedan veliki nedostatak smo premostili upravo kreiranjem portala na kojem se nalaze kongresni kapaciteti u BiH, kao i prethodno spomenutom uslugom Event asistent. Bliska suradnja s hotelima, specijaliziranim prostorima i drugim uslu\u017enim djelatnostima zna\u010di da portal mo\u017ee odgovoriti na svaki prodajni upit i osigurati brz i precizan odgovor.<\/p>\n\n\n\n
MICE industrija ima jednu jako veliku prednost, a to je uloga u razvijanju intelektualnog kapitala i poslovnog umre\u017eavanja. Doma\u0107i i inozemni stru\u010dnjaci su klju\u010dni govornici na konferencijama, \u010dime takvi doga\u0111aji dobivaju na atraktivnosti, a destinacije postaju sredi\u0161ta razmjene znanja i inovacija gdje se razmjenjuju iskustva i dobre prakse. Primjerice CONNECTO 2024 konferencija okupila je veliki broj ljudi iz BH dijaspore koji su imali priliku kroz B2B platformu odr\u017eati sastanke i povezati se s poslovnim ljudima iz BIH. Prema na\u0161im informacijama dogovoreni sastanci su ve\u0107 rezultirati uspje\u0161nim poslovima i to su lijepe strane ovoga posla.<\/p>\n\n\n\n\nNa Sarajevo Tourism Summitu Bosnu i Hercegovinu posjetio je Rob Davidson, svjetski priznati profesor event managementa, nazvav\u0161i na\u0161u zemlju “destinacijom s wow efektom”. Poslovni eventi donose neprocjenjivu vrijednost \u2013 okupljaju vrhunske stru\u010dnjake koji postaju ambasadori na\u0161e zemlje<\/strong>. Tako\u0111er, u dogovoru s lokalnim sveu\u010dili\u0161tima event menad\u017eeri se pobrinu da doma\u0107i i me\u0111unarodni stru\u010dnjaci odr\u017ee gostuju\u0107a predavanja \u0161to je za mlade vrlo sna\u017ena inspiracija za njihov daljni razvoj i put.<\/p>\n\n\n\neKapija: Kakav ste doprinos dali na polju poslovnog turizma od zna\u010daja za BiH? U kom pravcu \u0107e i\u0107i dalji razvoj platforme?<\/strong><\/p>\n\n\n\nPokretanjem prvog venue finder servisa i specijaliziranog MICE magazina, Bosna i Hercegovina otvara novo poglavlje u razvoju poslovnog turizma. Ukazali smo da smo nedovoljno prisutni u ovom segmentu turizma i da nam je to velika prilika, osobito ako uzmemo u obzir da poslovni turizam produ\u017euje klasi\u010dnu turisti\u010dku sezonu i prote\u017ee se na prolje\u0107e i jesen, kad se odmori\u0161ni turizam ugasi.<\/p>\n\n\n\n
Kad govorimo o poslovnom turizmu kao segmentu turizma, on donosi korist za cijelu destinaciju. Poslovna putovanja \u010dine 10 do 15 posto globalnog turisti\u010dkog prometa<\/strong>, \u0161to vidim kao sjajnu priliku za Bosnu i Hercegovinu<\/strong> da pove\u0107a broj poslovnih evenata i na taj na\u010din zna\u010dajno doprinese rastu ukupnih prihoda od turizma.<\/p>\n\n\n\nU narednom periodu, PoslovniTurizam.ba \u0107e pro\u0161iriti bazu poslovnih subjekata kako bi organizatorima pru\u017eio jo\u0161 bogatiji spektar usluga za planiranje evenata u Bosni i Hercegovini. Kao netko s vi\u0161egodi\u0161njim iskustvom u organizaciji, u potpunosti razumijem va\u017enost pouzdane platforme na kojoj se na jednom mjestu mogu prona\u0107i sve potrebne informacije \u2013 od kongresnih prostora i tehni\u010dke opreme do lokalnih usluga i podr\u0161ke. Na\u0161 cilj je olak\u0161ati proces planiranja i organizacije poslovnih doga\u0111aja, a portal PoslovniTurizam.ba da bude alat koji \u0107e poslu\u017eiti svim organizatorima evenata.<\/p>\n\n\n\n
Posebnu pozornost posvetit \u0107emo daljnjem ja\u010danju suradnje s resornim institucijama te lokalnim i \u017eupanijskim turisti\u010dkim zajednicama, koje igraju klju\u010dnu ulogu u poticanju razvoja infrastrukturnih projekata koji su neophodni za rast MICE industrije. Mislim da je to klju\u010dno za ja\u010danje na\u0161e konkurentnosti kako na regionalnoj tako i na me\u0111unarodnoj razini.<\/p>\n\n\n\n
eKapija: Kako ocjenjujete aktuelno stanje u kongresnoj industriji u BiH, \u0161ta su prednosti, a na \u010demu treba dodatno raditi?<\/strong><\/p>\n\n\n\nMICE industrija predstavlja unosan i sofisticiran oblik turizma, a mi smo destinacija koja nudi izvrstan omjer vrijednosti za novac \u0161to nas \u010dini dodatno atraktivnima organizatorima poslovnih evenata. BiH jo\u0161 uvijek nema kongresni ured koji bi radio promociju prema ciljanim MICE tr\u017ei\u0161tima kao \u0161to to rade kolege u regiji poput kongresnih ureda u Dubrovniku, Zagrebu i Opatiji, te kongresnih biroa u Crnoj Gori, Srbiji i Sloveniji.<\/p>\n\n\n\n
Va\u017eno je raditi na razvoju infrastrukture i profesionalizaciji sektora<\/strong>, a to podrazumijeva ulaganja u kongresne centre i specijalizirane prostore za poslovne doga\u0111aje, pobolj\u0161anje prometne povezanosti, uvo\u0111enje novih me\u0111unarodnih zra\u010dnih linija, unapre\u0111enje cestovne infrastrukture, ali jednako tako i obuke kadrova, po\u010dev\u0161i od edukacija tijekom obrazovanja mladih, pa sve do posebnih edukacija za event menad\u017eere i sve one koji \u017eele raditi u ovoj industriji.<\/p>\n\n\n\nOd velike va\u017enosti su i sudjelovanja na me\u0111unarodnim sajmovima poput IBTM Barcelona i IMEX Frankfurt <\/strong>kako bi se pozicionirali na tr\u017ei\u0161tu i tako privukli pa\u017enju organizatora koji tra\u017ee jedinstvene destinacije. \u010clanstvo na\u0161ih turisti\u010dkih zajednica u me\u0111unarodnim MICE udrugama poput ICCA (International Congress and Convention Association) doprinijelo bi promociji zemlje kao poslovne destinacije.<\/p>\n\n\n\nRazvoj poslovnog turizma pozitivno utje\u010de na gospodarski rast, pove\u0107ava me\u0111unarodnu vidljivost i ja\u010da reputaciju. Istovremeno, poma\u017ee u zadr\u017eavanju kvalitetnih stru\u010dnjaka u zemlji – zaustavlja odljev mozgova. Kroz sudjelovanje na poslovnim doga\u0111ajima, doma\u0107i stru\u010dnjaci stje\u010du kontakte i znanja s globalne poslovne scene, \u0161to ih motivira da ostanu raditi unutar lokalnog tr\u017ei\u0161ta. Poslovni turizam donosi ekonomske koristi, ali jednako tako dugoro\u010dno osna\u017euje intelektualni i profesionalni razvoj Bosne i Hercegovine.<\/p>\n\n\n\n
Autorica teksta: eKapija BH<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Sa vi\u0161e od 15 godina iskustva u organizaciji poslovnih doga\u0111aja, Josipa Terzi\u0107-Rezi\u0107 postala je prepoznatljivo ime u kongresnoj industriji, a njeno znanje i stru\u010dnost \u010dine je liderkom u razvoju MICE sektora u Bosni i Hercegovini. Kroz svoju karijeru stekla je doma\u0107e i me\u0111unarodne sertifikate priznatih organizacija u kongresnoj industriji. Vlasnica je agencije MICE.BA, specijalizovane za […]<\/p>\n","protected":false},"author":1,"featured_media":5392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[232,237],"tags":[269,270,271],"class_list":["post-5394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-tourism-in-bh","tag-josipa-terzic-rezic","tag-mice-destinacija","tag-poslovni-turizam"],"yoast_head":"\n
Interview for eKapija.com: Josipa Terzi\u0107\u2013Rezi\u0107, owner of the MICE.BA agency \u2013 Through the PoslovniTurizam.ba project, we have improved the organization of business events in the country - MICE Events<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mice.ba\/en\/2025\/01\/14\/interview-for-ekapija-com-josipa-terzic-rezic-owner-of-the-mice-ba-agency-through-the-poslovniturizam-ba-project-we-have-improved-the-organization-of-business-events-in-the-countr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview for eKapija.com: Josipa Terzi\u0107\u2013Rezi\u0107, owner of the MICE.BA agency \u2013 Through the PoslovniTurizam.ba project, we have improved the organization of business events in the country - MICE Events\" \/>\n<meta property=\"og:description\" content=\"Sa vi\u0161e od 15 godina iskustva u organizaciji poslovnih doga\u0111aja, Josipa Terzi\u0107-Rezi\u0107 postala je prepoznatljivo ime u kongresnoj industriji, a njeno znanje i stru\u010dnost \u010dine je liderkom u razvoju MICE sektora u Bosni i Hercegovini. 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