{"id":5318,"date":"2022-03-30T15:20:26","date_gmt":"2022-03-30T15:20:26","guid":{"rendered":"https:\/\/mice.ba\/2022\/03\/30\/organizacija-sportskih-evenata-2-biciklijade-i-promo-ture-za-medije\/"},"modified":"2025-10-24T17:30:47","modified_gmt":"2025-10-24T17:30:47","slug":"organization-of-sports-events-promotion-of-cultural-tourism-through-2-bicycle-races-and-a-promotional-tour-for-the-media","status":"publish","type":"post","link":"https:\/\/mice.ba\/en\/2022\/03\/30\/organization-of-sports-events-promotion-of-cultural-tourism-through-2-bicycle-races-and-a-promotional-tour-for-the-media\/","title":{"rendered":"Organization of sports events &#8211; Promotion of cultural tourism through 2 bicycle races and a promotional tour for the media"},"content":{"rendered":"\n<p>U sklopu projekta &#8220;\u0106IRO \u2013 STAZA SVJETSKE BA\u0160TINE&#8221;, agencija MICE.BA bila je odgovorna za potpunu organizaciju dvije rekreativne biciklijade te promotivne ture za bosanskohercegova\u010dke medije. Sva tri doga\u0111aja su bila organizirana zasebno, pri \u010demu je svaki imao svoje specifi\u010dnosti.<\/p>\n\n\n\n<p><strong>Naziv eventa: <\/strong>Organizacija dvije rekreativne biciklijade i promotivne ture za medije<br><strong>Mjesto odr\u017eavanja:<\/strong> Turisti\u010dke atrakcije u Hercegovini &#8211; du\u017e povijesne \u017eeljezni\u010dke pruge \u201c\u0106iro\u201d<br><strong>Vrsta eventa: <\/strong>2 biciklijade i turisti\u010dka tura za predstavnike medija<br><strong>Broj sudionika:<\/strong> Preko 150 biciklista i 20 predstavnika medijskih ku\u0107a iz Bosne i Hercegovine<br><strong>Partner u organizaciji eventa: <\/strong>Regionalna razvojna agencija za Hercegovinu \u2013 REDAH <br><strong>Donator:<\/strong> EU4Business, s ciljem ja\u010danja ekonomije BiH, poti\u010de razvoj poduzetni\u0161tva, izvozno orijentiranih sektora, turizma i poljoprivrede, kao i ruralni razvoj. EU4Business financira Europska unija sa 15 mil eura i Savezna Republika Njema\u010dka sa 1,1 mil eura. EU4Business zajedno provode GIZ, ILO i UNDP, od travnja 2018. godine do o\u017eujka 2022. godine.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1985\" src=\"https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjestke-bastine-Mediji-u-Pocitelju-9-1024x683.jpg\" alt=\"\" class=\"wp-image-1985\" srcset=\"https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjestke-bastine-Mediji-u-Pocitelju-9-1024x683.jpg 1024w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjestke-bastine-Mediji-u-Pocitelju-9-300x200.jpg 300w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjestke-bastine-Mediji-u-Pocitelju-9-768x512.jpg 768w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjestke-bastine-Mediji-u-Pocitelju-9.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1982\" src=\"https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Hutovo-Ravno-11-1024x683.jpg\" alt=\"\" class=\"wp-image-1982\" srcset=\"https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Hutovo-Ravno-11-1024x683.jpg 1024w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Hutovo-Ravno-11-300x200.jpg 300w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Hutovo-Ravno-11-768x512.jpg 768w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Hutovo-Ravno-11.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1981\" src=\"https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Hutovo-Ravno-Pecina-Vjetrenica-10-1024x683.jpg\" alt=\"\" class=\"wp-image-1981\" srcset=\"https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Hutovo-Ravno-Pecina-Vjetrenica-10-1024x683.jpg 1024w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Hutovo-Ravno-Pecina-Vjetrenica-10-300x200.jpg 300w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Hutovo-Ravno-Pecina-Vjetrenica-10-768x512.jpg 768w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Hutovo-Ravno-Pecina-Vjetrenica-10.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1980\" src=\"https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Hutovo-Ravno-6-1024x683.jpg\" alt=\"\" class=\"wp-image-1980\" srcset=\"https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Hutovo-Ravno-6-1024x683.jpg 1024w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Hutovo-Ravno-6-300x200.jpg 300w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Hutovo-Ravno-6-768x512.jpg 768w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Hutovo-Ravno-6.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1978\" src=\"https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjetske-bastine-Stolac-Stari-grad-Vidoski-4-1024x683.jpg\" alt=\"\" class=\"wp-image-1978\" srcset=\"https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjetske-bastine-Stolac-Stari-grad-Vidoski-4-1024x683.jpg 1024w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjetske-bastine-Stolac-Stari-grad-Vidoski-4-300x200.jpg 300w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjetske-bastine-Stolac-Stari-grad-Vidoski-4-768x512.jpg 768w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjetske-bastine-Stolac-Stari-grad-Vidoski-4-1536x1024.jpg 1536w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjetske-bastine-Stolac-Stari-grad-Vidoski-4.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1983\" src=\"https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Boiciklijada-Ciro-Staza-svjestke-bastine-Ivica-Sivric-direktor-REDAH-7-1024x683.jpg\" alt=\"\" class=\"wp-image-1983\" srcset=\"https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Boiciklijada-Ciro-Staza-svjestke-bastine-Ivica-Sivric-direktor-REDAH-7-1024x683.jpg 1024w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Boiciklijada-Ciro-Staza-svjestke-bastine-Ivica-Sivric-direktor-REDAH-7-300x200.jpg 300w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Boiciklijada-Ciro-Staza-svjestke-bastine-Ivica-Sivric-direktor-REDAH-7-768x512.jpg 768w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Boiciklijada-Ciro-Staza-svjestke-bastine-Ivica-Sivric-direktor-REDAH-7.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-id=\"1984\" src=\"https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjestke-bastine-Ivica-Sivric-8-1024x768.jpg\" alt=\"\" class=\"wp-image-1984\" srcset=\"https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjestke-bastine-Ivica-Sivric-8-1024x768.jpg 1024w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjestke-bastine-Ivica-Sivric-8-300x225.jpg 300w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjestke-bastine-Ivica-Sivric-8-768x576.jpg 768w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjestke-bastine-Ivica-Sivric-8.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"1975\" src=\"https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjetske-bastine-1-1024x683.jpg\" alt=\"\" class=\"wp-image-1975\" srcset=\"https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjetske-bastine-1-1024x683.jpg 1024w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjetske-bastine-1-300x200.jpg 300w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjetske-bastine-1-768x512.jpg 768w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjetske-bastine-1-1536x1024.jpg 1536w, https:\/\/mice.ba\/wp-content\/uploads\/2024\/03\/Biciklijada-Ciro-Staza-svjetske-bastine-1.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Zadatak agencije MICE.BA bio je organizacija tri eventa kroz pripremu, provedbu, marketin\u0161ku i medijsku kampanju te follow-up aktivnosti.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Priprema eventa uklju\u010divala je:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kreiranje programa dviju biciklisti\u010dkih tura<\/li>\n\n\n\n<li>Osmi\u0161ljavanje turisti\u010dke ture za medije<\/li>\n\n\n\n<li>Priprema popisa sudionika, kreiranje i slanje pozivnica<\/li>\n\n\n\n<li>Organizacija prostora za evente<\/li>\n\n\n\n<li>Koordinacija cateringa<\/li>\n\n\n\n<li>Osiguranje smje\u0161taja<\/li>\n\n\n\n<li>Anga\u017eiranje profesionalnih fotografa<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Provedba sportskog eventa zahtijevala je sljede\u0107e aktivnosti:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provo\u0111enje programa po rasporedu<\/li>\n\n\n\n<li>Prijem i podr\u0161ka biciklistima i predstavnicima medija<\/li>\n\n\n\n<li>Organizacija hrane i pi\u0107a na mjestu doga\u0111aja<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Proveli smo marketing i PR kampanju:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kreiranje i priprema materijala za medije<\/li>\n\n\n\n<li>Priprema sadr\u017eaja za online platforme<\/li>\n\n\n\n<li>Kreiranje pozivnica za medijske izjave<\/li>\n\n\n\n<li>Priprema i distribucija objava za medije<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Nakon doga\u0111aja:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Follow \u2013 up sa sudionicima: priprema feedback ankete, kontaktiranje sudionika radi povratnih informacija<\/li>\n\n\n\n<li>Follow \u2013 up s predava\u010dima: kreiranje materijala te provo\u0111enje evaluacije<\/li>\n\n\n\n<li>Priprema izvje\u0161\u0107a o doga\u0111aju<\/li>\n<\/ul>\n\n\n\n<p>Sportski eventi i promotivna tura za medije su imali za cilj promociju kulturnog turizma i turizma na otvorenom du\u017e stare \u017eeljezni\u010dke pruge \u0106iro koja povezuje Stolac, Ravno, \u010capljinu i Mostar. Prva biciklijada du\u017eine 60 km kru\u017enog tipa sa startom i ciljem u \u010capljini tijekom koje slijedi obilazak Po\u010ditelja, Stoca, nekropole ste\u0107aka Radimlja i srednjovjekovnog grada Vido\u0161ki. Program druge rekreativne biciklijade uklju\u010divao je obilazak Hutova Blata vo\u017enju starom \u0106irinom prugom do Zavale (Ravno) te organizirani povratak u \u010capljinu u poslijepodnevnim satima. Promotivna tura za medije uklju\u010divala je obilazak Po\u010ditelja, nekropole Radimlja, Stari grad Vido\u0161ki, Stolac, nekropola Boljuni, Ravno i pe\u0107inu Vjetrenica, manastir u Zavali i povratak u \u010capljinu.<\/p>\n\n\n\n<p>Organizacija sportskih evenata i promocija kulturnog turizma u sklopu projekta &#8220;\u0106IRO \u2013 STAZA SVJETSKE BA\u0160TINE&#8221; pro\u0161la je iznimno uspje\u0161no. Vi\u0161e od 170 sudionika sudjelovalo je u eventu. Ova iskustva su im omogu\u0107ila da kvalitetnije upoznaju ljepote Hercegova\u010dke regije i potakla ih da dalje promoviraju njezine atrakcije. Odr\u017eavanje biciklijada tijekom hladnijeg dijela godine, kao doga\u0111aja na otvorenom, predstavljalo je izazov u organizaciji. Promjenjive vremenske prilike utjecale su na raspored aktivnosti projekta, ali smo uspje\u0161no prevladali te izazove.<\/p>\n\n\n\n<p>Organizacija promotivne ture za medije izuzetno je uspjela, s velikim interesom i medijskim pokrivanjem hercegova\u010dkih turisti\u010dkih atrakcija. Projekt je ostvario zna\u010dajan medijski doseg, s preko 185 objava u tiskanim, televizijskim i online medijima u Bosni i Hercegovini tijekom trajanja projekta.<\/p>\n\n\n\n<p>Autorica: <br><a href=\"https:\/\/ba.linkedin.com\/in\/josipaterzicrezic\">Josipa Terzi\u0107 &#8211; Rezi\u0107<\/a>, CIS i CCMEP profesionalna organizatorica poslovnih evenata<br>CIS &#8211; Certified Incentive Specialist od strane SITE &#8211; Society for Incentive Travel Excellence<br>CCMEP &#8211; Certificirani profesionalac u kongresno-incentive-event turizmu od strane Hrvatske udruge kongresnih profesionalaca<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U sklopu projekta &#8220;\u0106IRO \u2013 STAZA SVJETSKE BA\u0160TINE&#8221;, agencija MICE.BA bila je odgovorna za potpunu organizaciju dvije rekreativne biciklijade te promotivne ture za bosanskohercegova\u010dke medije. Sva tri doga\u0111aja su bila organizirana zasebno, pri \u010demu je svaki imao svoje specifi\u010dnosti. Naziv eventa: Organizacija dvije rekreativne biciklijade i promotivne ture za medijeMjesto odr\u017eavanja: Turisti\u010dke atrakcije u Hercegovini [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[232,236],"tags":[249,250],"class_list":["post-5318","post","type-post","status-publish","format-standard","hentry","category-blog","category-mice-ba-events","tag-organizacija-sportskih-evenata","tag-sportski-eventi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Organization of sports events - Promotion of cultural tourism through 2 bicycle races and a promotional tour for the media - MICE Events<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mice.ba\/en\/2022\/03\/30\/organization-of-sports-events-promotion-of-cultural-tourism-through-2-bicycle-races-and-a-promotional-tour-for-the-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Organization of sports events - Promotion of cultural tourism through 2 bicycle races and a promotional tour for the media - MICE Events\" \/>\n<meta property=\"og:description\" content=\"U sklopu projekta &#8220;\u0106IRO \u2013 STAZA SVJETSKE BA\u0160TINE&#8221;, agencija MICE.BA bila je odgovorna za potpunu organizaciju dvije rekreativne biciklijade te promotivne ture za bosanskohercegova\u010dke medije. 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